Zain Commercial: Window of Hope

Zain is a well-known mobile phone company here in Saudi Arabia, even though they are a relatively new company here, launching their operations within the Kingdom in August of 2008. This is the second outstanding television commercial they have produced that I am sharing with you on my blog (here is the link to the first Zain commercial I previously posted).

Whatever firm Zain hired to produce these exceptional commercials for them was a brilliant and inspirational move on their part. The one-minute commercial below is a tribute to the people of Gaza. It shows the deplorable conditions they are forced to live in, the war-torn rubble their children must play in, and the resilience, strength, and hope the people of Gaza continue to have despite their circumstances. The accompanying music is a shortened version of the beautiful and haunting song "Wonderful Life." Seeing these poor smiling children amidst their depressing and devastated surroundings while singing "It's a wonderful, wonderful life" is very moving.


Zain has partnered with UNRWA (United Nations Relief & Works Agency) in this worthwhile fund-raising campaign to provide relief aid for Palestinian refugees. Zain customers can make contributions by simply texting a message. Taken from their website: "The campaign’s main highlight was a 'reality' TVC that was shot in Bourj el-Barajneh, Lebanon, capturing true life moments of Palestinians living in the area. By allowing the camera to transmit reality, and by using actual Palestinian refugees as cast, Zain is hoping to open the world’s eyes to the cruel conditions endured by the Palestinians, and to give the refugee population a better future."

To view more of Zain's wonderful television commercials, here is the link to their website page listing them.

Awesome Arabic TV Commercial

Most commercials here in Saudi Arabia are lame and incredibly annoying (like many elsewhere in the world) but once in a while they get it right. The commercial below is for a phone company here called Zain. Every time this commercial comes on the TV here, I always stop whatever I'm doing to watch it. Zain named this commercial "Silent Beauty," which I believe is the name of the accompanying song. The graphics are colorfully creative and awesome, and the music is elegant and haunting. The version here has English subtitles, and I've also included the written lyrics below. I don't know who wrote the words of the poem/song, but poetry is a huge part of Arabic culture and history.



Did you see the sun lighting up the sky,
Nourishing life with its radiance and rising above?
I called out to it with the songs of my voice...
But it wouldn't speak.

Did you see the flowers bloom in spring?
Their beauty captivates the heart,
and quenches its thirst.
I reproached them for being away too long...
But they wouldn't speak.

And then in the distance I see
A beautiful girl playing with her dolls.
I asked her why she plays alone,
But she couldn't speak

Then I realized after all of this...
That we've become blind to the truth.
So much beauty is around us
But it cannot speak.
Beauty everywhere.

Burqa Barbie: News Anchor

Thank you, Elisabeth, for this link from TIME Videos.

German Lingerie Ad

Sexiness for everyone from Glow Berlin on Vimeo.

What are YOUR thoughts about this commercial by a German lingerie company?

Read about it: German Lingerie Ad Lifts the Veil on Muslim Women